freshU is a smoking cessation program aimed at the high school and college population in the central Missouri area. One design issue that was overcome was the use of a capital 'F' in the logo… FreshU v. freshU (the inappropriate emphasis was more evident in the actual logo). Needless to say, it was not exactly the message that the organization wanted to get across, so a lowercase 'f' was used. I created the logo, website, t-shirt, and the art for a host of free stuff to give to students.
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